Those products you have to try and add to your souvenir shopping list
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Those products you have to try and add to your souvenir shopping list
Swissness
This shortlist brings together the best Swiss-made products to try during your visit or to take home as useful souvenirs or thoughtful gifts.
Kägi fret
Kägi combines crisp wafer layers with smooth Swiss chocolate. The snack has a loyal fan base and is one of the easiest Swiss sweets to recommend.
Swatch
Swatch turned Swiss watchmaking into something colourful, playful, and accessible.
Mineral water
Buy Swiss mineral water instead of imported brands that fill store shelves, such as Evian or San Pellegrino.
Biberli
Appenzeller Biberli is a soft honey pastry filled with a sweet nut or marzipan centre. It's a tasty treat to carry with you, so you have something to eat when you get hungry.
Dubler
Delicious chocolate-coated egg white foam. The cult Mohrenkopf, meaning "black face", has become politically controversial, but the owner, Mr Dubler, refuses to rebrand. Alternative buy Migros brand!
Elmex
Elmex is one of Switzerland's best-known oral care brands.
Globi
Globi is a classic Swiss cartoon character who has entertained children for generations.
Isa
Well-made underwear with a long Swiss tradition. It costs more than basic supermarket clothing, but the quality and Swiss identity make it a memorable purchase.
Kambly
Kambly is famous for delicate Swiss biscuits with a light, buttery texture.
Läckerli
Basler Läckerli are firm, aromatic biscuits made with honey, nuts, candied peel, and spices. Premium versions make excellent gifts, while supermarket own-brand packs offer a similar flavour for less.
Meridol
Meridol is another respected oral care brand.
Mini Pic
Mini Pic is a compact dried sausage snack with plenty of savoury flavour. It is especially popular for hikes, train journeys, and quick outdoor lunches.
Ovosport
Ovomaltine delivers its unmistakable malty flavour as a hot drink, spread, biscuit, or chocolate bar. The crunchy chocolate version is an easy introduction to this much-loved Swiss taste.
Ragusa
Ragusa is a Swiss chocolate classic filled with creamy praline and whole hazelnuts. It is an essential choice for anyone who enjoys rich, nutty chocolate bars.
Ramseier
Ramseier offers full-flavoured apple juice as well as lighter sparkling Schorle mixed with water. Both perfectly suit Switzerland, a country with a strong apple-growing tradition.
Rausch
Rausch is a Swiss hair and body care specialist known for products made with herbal extracts. The range feels more premium than standard supermarket brands and makes a practical Swiss-made gift.
Ricola
Ricola herbal drops began as a Swiss speciality and are now recognised around the world. The original herb flavour remains the classic choice.
Rivella
Rivella is a genuine Swiss cult drink with a distinctive flavour based on milk whey. Red is the original version, while Blue is the familiar low-calorie alternative.
Rohner
Rohner makes durable, high-quality socks for everyday wear, hiking, and sport.
Seehund Glace
Seehund vanilla ice cream is a nostalgic Migros cult favourite. Cheap and delicious.
Sportmint
Sportmint is a traditional Swiss sweet with a cool, refreshing flavour. Its distinctive texture and old-school packaging make it a fun supermarket discovery.
Victorinox
Victorinox makes many pocket knives, but the one pictured is widely regarded as the original Swiss Army Knife.
Villiger
Villiger is a long-established Swiss cigar brand, and the curved Krumme is one of its most recognisable products.
Weleda
Weleda is known for botanical skin and body care products with a strong natural health identity.
Wernli
Wernli produces classic Swiss biscuits ranging from simple butter cookies to chocolate-covered favourites. They are affordable, widely available, and excellent with coffee.
Zena
The Zena (now Victorinox Brand) peeler is inexpensive, extremely sharp, and built to last. This humble Swiss kitchen tool is one of the most useful souvenirs you can buy.
Zweifel
Zweifel makes Switzerland's favourite potato chips, celebrated for their crisp texture and bold seasoning. The paprika flavour is the classic place to start.